Nintendo of America’s iconic president and COO, Reggie Fils-Aime, is set to retire this spring, the company announced today. He’ll be replaced by the company’s senior VP of sales and marketing, the aptly named Doug Bowser.
Fils-Aime has been in the role for more than a decade, serving as the company’s face in North American territories. He’s often seen in Nintendo Direct streams and was often the primary presenter back when the company did live E3 media briefings.
The exec will officially step down on April 15, at which point Bowser will assume the title of president of Nintendo of America.
“Nintendo owns a part of my heart forever,” Fils-Aime said in a press release revealing his departure. “It’s a part that is filled with gratitude–for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”
“I really appreciate everything Reggie has done for Nintendo,” said Nintendo president Shuntaro Furukawa. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”
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